Radio - not dead yet
Posted on Saturday, December 16th, 2006 at 11:19am. #
Steve Safran quotes some US Census figures showing some illuminating figures. His headline is that newspapers, for the first time, will have less use than the internet - no shit, Sherlock - but the more interesting figures relate to the apparent lack of death-by-screaming-agony for the broadcast media. He reports:
Here’s the breakdown: TV: 1,555 hours (up from 1,467 in the year 2000); Radio: 975 hours (up from 942 in 2000); Internet: 195 hours (up from 104); Newspapers: 175 hours (down from 201); Magazines: 122 hours (down from 135); Books: 106 hours (down only an hour); Video Games: 86 hours (up from 64).
Woah, hold on. Since 2000, television up by 6%? Radio up by 3.5%? Could that be because both radio and television are embracing what the internet have to offer as well? Hmm…
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